Promotional Giveaway Ideas for Raising Brand Awareness

Whether as part of your sales process, after-sales process, or simply for trade shows and industry events, promotional giveaways are always great for brand awareness. These days where branding is as important as the product, promotional giveaways are a key marketing tactic that can pay off long into the future. The problem is having the right promotional giveaway ideas that will reflect your brand and excite your target audience. The good news is that you're spoiled for choice when it comes to branded promotional products, so it's never been easier to raise brand awareness with the perfect promotional products that are a true reflection of your brand.

The Importance of Choosing the Right Promotional Products

Before we look at the specifics, it's important to note that you have to give serious thought to the promotional giveaways that you hand out at trade shows or in-store. The key is always to match your giveaway ideas with the personality of your branding. That means that you need a brand guidelines document that can be evaluated so that you only choose the best in custom promotional products. There are so many options to choose from that it really only comes down to making sure that your promotional giveaways are a reflection of your brand culture.

Promotional Giveaway Ideas - Clothing and Wearables

One of the most popular promotional giveaway ideas, clothing, and accessories such as branded blankets or yoga mats are commonly used for a very good reason. They're practical, and when they're used they turn your customers into walking representations of your brand. When it comes to raising brand awareness, what could be better than a walking, talking billboard? Choose from custom made hats, sunglasses, or blankets, and every time they are used, people will see your company name, logo, and contact details. Raising brand awareness couldn't be easier.

Promotional Giveaway Ideas - Branded Bluetooth Speakers

If your brand personality is high-tech, eco-friendly, or even has a grounding in music (so it's ideal for nightclubs or businesses like stereo stores or tech startups), then look no further than branded Bluetooth speakers. Branded in full color to match your brand's color palette or as eco-friendly wooden casings that showcase your logo and contact details, promotional Bluetooth speakers are one of the most popular promotional giveaway ideas right now. As Bluetooth tech becomes more common and younger generations expect it, what could be a better promotional giveaway?

Promotional Giveaway Ideas - Drinkware

Almost everyone owns a branded mug. There's probably one in your kitchen cupboard right now, stained through years of coffee drinking. Every time that people use a branded coffee mug, branded stainless steel water bottle, or tumblers with a company logo, they see that branding. When the time comes that they need what that brand sells, then that's the company that they will think of first. Of course, if it was that easy, then everyone would be doing it, but raising branding awareness and recognition is one of the most effective ways to stay relevant in the minds of your target audience. From custom promotional mugs that will get years of use to water bottles that will be taken to gyms or on group hikes, those branded drinkware promotional products will not only be seen by those that receive them as gifts. Like branded clothing, drinkware designed with your brand in mind is one of the best promotional giveaway ideas and is one of the best ways to expose your brand to new audiences.

Promotional Giveaway Ideas - Additional Options

Not all of the best promotional giveaway ideas are about the swag itself. While promotional products are common to see being handed out at a trade show or at industry events, they aren't your only option. If you have brick and mortar real estate that allows for customers to physically visit, then give away branded pens with every sale. Use your social media to do quick and easy competitions where the prize is a full color Bluetooth speaker or a set of branded stationery. Again, match your promotional products to your brand, make sure that your brand identity has been fully formulated, and your giveaway ideas will only benefit your business growth.

There are as many promotional products available as there are promotional giveaway ideas. Get your team together and brainstorm your product giveaways so that everyone has some input. Get your promotional items right, and they could be raising brand awareness for you long into the future. From being better able to engage with your prospective customers to generating leads, promotional products help you stand out and get remembered.