SoBo Homes

Industria
Building Materials & Construction Firms

Established in 2003, SoBo Homes is a custom residential design/build construction firm in Boulder, Colorado. Renowned for their expertise in home remodels and additions, the company has garnered the trust of the community, thanks to their unwavering commitment to honesty and integrity, resulting in the creation of thoughtful spaces that both inspire and gratify their clients.

We worked with SoBo Homes to modernize their existing logo, crafting a wordmark that uses old-school, decorated letterforms in combination with modern and bold brand fonts. While reimagining the design, we tastefully incorporated a subtle reference to the original SoBo compass icon, paying homage to the brand`s hard-earned recognition established throughout the years.

When we got involved with Anthem, we were really looking for someone to help us evolve what Sobo Homes was doing, not just throw it the garbage and start with something totally new. The rebranding process was really fun for us - more than half the process was Anthem's team asking questions, listening, and gathering information. There was a presentation where they unfurled three totally different ideas on directions to go, and one of the initial designs is what we ended up going with. I love our new logo. I feel like it represents who we are, and dovetails really nicely with what we're trying to put out there.

- Mike D'Onofrio, Co-owner


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