Established in 2003, SoBo Homes is a custom residential design/build construction firm in Boulder, Colorado. Renowned for their expertise in home remodels and additions, the company has garnered the trust of the community, thanks to their unwavering commitment to honesty and integrity, resulting in the creation of thoughtful spaces that both inspire and gratify their clients.
We worked with SoBo Homes to modernize their existing logo, crafting a wordmark that uses old-school, decorated letterforms in combination with modern and bold brand fonts. While reimagining the design, we tastefully incorporated a subtle reference to the original SoBo compass icon, paying homage to the brand`s hard-earned recognition established throughout the years.