Upslope Brewing Company is a brewery in Boulder, Colorado. Over the past 15 years, they have created a lineup of quality craft beer that tastes as good poured from a tap as they do pulled out of a fishing vest–made from the freshest snowmelt, finest hops and purest passion for living life outdoors.
We’ve partnered with Upslope Brewing since the brand’s inception, providing brand architecture and product nomenclature, as well an identity and packaging. Our strategy was to create a compelling design that would immediately differentiate the brand from national labels as well as the glut of local craft beer. Each variety is numbered, and features a signature color against the can’s natural silver. We’ve extended the brewery’s look across photography, print collateral, and social media messaging.