Yakima produces some of the finest cargo and gear vehicle racks on the market. We helped translate and debut their well known and highly regarded brand into the apparel world.

As newcomers to this kind of brand extension, we created an apparel line that focused heavily on the logo and caught the attention of the dedicated brand loyalists. Before long, Yakima extended its apparel program into more lifestyle designs, moving from shop giveaways to merch store sales based on the interest and demand of the designs.