Clean. Lube. Protect.
WD-40 BIKE, a sub brand of WD-40, develops high-end maintenance and cleaning products specifically created for bikes. Wanting to clearly differentiate WD-40 BIKE from its parent brand while maintaining the existing brand standards, we created a distinct visual identity as well as a full brand style guide, stationery, packaging system and custom vehicle wraps.
This unique family of packaging successfully helps distinguish the WD-40 BIKE brand while continuing to legitimize the WD-40 company as a whole.