Ultimate Performance

The Colorado Springs-based bicycle suspension and shock manufacturer, RockShox, was founded in 1989 and acquired by SRAM in the early 2000s.

The RockShox brand seeks out custom merchandise, private label apparel, and custom headwear that plays well with its parent company, SRAM, but also embodies their own look and identity. To communicate the brand’s tough and cool aspects, we work with RockShox to translate its ethos through unique, detail-oriented designs.

Designed specifically for athletes and influencers, the RockShox custom lines are on sale at retailers, online, and for promotional use at marketing events.