Plank Road Tap Room
Inspired by a trip to Colorado breweries, Plank Road Tap Room offers exposure to the ever-expanding world of American craft beer through a selection of constantly changing varieties on tap. Their unique tap room concept is the first, and only, of its kind in Illinois. The expert staff help Elgin locals discover, enjoy and appreciate craft beer.
We collaborated with their team to evolve their brand identity and increase the versatility of their brand toolkit. The brand refresh incorporates script typography, matching the personality of the tap room, partnered with a modernized, simplified barley icon and topped off with a new color palette.