From name ideation and visual identity, to event concepts and photography direction, we helped them bring Paxton to life. We designed an iconic logo that provides opportunities for unique textile branding applications. Clean lines and simple typography make this brand feel welcoming and open.
The photography is fresh and positive, featuring sunny photo effects and light-hearted content. We also developed collateral including stationery and hang tags, all while keeping their urban preppy, and quirky personality intact.