Lone Tree Brewing
Lone Tree Brewing Company is a community-focused craft brewery located in Lone Tree, CO. Their friendliness and approachability extend freely into their beer offerings, whose straightforward styles appeal to introductory and seasoned beer drinkers alike.
As demand for their beer increased, we collaborated with the team to create a design series that’s iconic, impactful, and accessible to reach their expanding audience. Taking some inspiration from their former branding, we worked on a cohesive, contemporary, and professional design system that’s rooted in Lone Tree’s Colorado heritage but offers a more premium aesthetic. The design prioritizes legibility and brand focus through bold color and contrast in order to capture consumer attention.