Unexpected, yet surprisingly familiar.
Boulder-based HopTea started on the hope to create a familiar but new and different beverage. Built from the ground up between best friends Dean Eberhardt and Andrew Markley on their quest for a healthier alternative to beer, HopTea is designed to embody its same sense of ritual, familiarity, and camaraderie.
Before partnering with us, the HopTea team felt their merchandise was disjunct and didn’t encapsulate their brand or the message they wanted to get out.
Together, we created custom merchandise that is bold and fun that also represents the brand using the bright colors that don the product’s retail packaging. Sold online and in their taproom, the new merchandise line is worn by customers and employees alike.