Green Earth Organics

Green Earth Organics is a new product line of organic beans developed to be sold in Central Market stores. We partnered with the mid-tier product to create a simple brand identity and upscale, vibrant packaging design featuring a standing pouch with a product window.

We created packaging concepts that appeal to the demographic and appear appropriate for the price point. Inclusion of hand-drawn illustrations provide sophistication and pair well with the color blocks to feel fresh, modern, and organic. The bold and contemporary sans-serif type is easy to read on the shelf while the product window shows the customer exactly what they’re getting. The kraft pouch texture feels premium and continues to support the natural and organic focus of the product.