Good Luck Chuck

Sunflower Seed Butter

Good Luck Chuck is a Boulder, Colorado company that specializes in making delicious, nutrient-rich sunflower seed butter. We created a bold, colorful visual identity for the brand, as well as a new label system and social media graphics.

As a newcomer to the shelves, we collaborated to design a look that was eye-catching and compelling to adult shoppers as well as kids looking for a treat. Good Luck Chuck has a great story to tell, and we translated that playfulness to the identity by incorporating fun illustrations, patterns, and the Chuck character.