Chipotle Goods

Apparel that feels as good as it looks.


The team at Chipotle Mexican Grill was seeking a way to support organizations that are focused on making fashion and farming more sustainable. They launched Chipotle Goods, an online swag shop, with the intention of producing and selling responsibly sourced collections that Chipotle Reward Members and brand fans can purchase. All profits from the shop go back to the main cause.

We worked with the team to create completely custom merchandise from scratch that is designed with sustainable materials and unique fabrics including a foil gym/weekender duffle bag and foil clutch, 5-panel hats, a paper brown reusable lunch bag, phone cases, water bottles, beach slides, and a baby blanket.

True to being a team of tactile strategists, we touched and felt all the fabrics to ensure they offer the perfect experience such as the foil-esk duffel and the paper brown reusable lunch bag.