A Smashing Good Protein Snack.

BeanSmash! is the very first microwavable cup of simply beans and spices. Available in four tasty flavors, Bean Smash! is the ideal snack to scoop up with chips, crackers, or vegetables or just enjoy with a spoon. Perfect for school, the office, or your own kitchen counter – it’s bean dip with an attitude.

We joined forces with Trinidad Benham’s Innovation Team to bring this new product idea to life, and to create a fun brand to stand out on shelf. The approachable, hand-drawn type, appetizing product photography, and warm color palette invites shoppers to explore this convenient, flavor-packed snack.