Custom Wine Bottle & Custom Wine Label Design Services
Strategic | Authentic | Eye-Catching
We create beautiful wine labels that connect winemakers with customers in a store, online, and at the table. Thoughtful branding, a professional design, and an authentic presentation distinguish your wine and tell your unique story in just a few seconds.
What differentiates good wine labels from great custom wine labels time and again comes back to strategy. When a brand truly understands what they’re about, how they want to position themselves in the market, and step into the shoes of their buyers, the end result is custom wine labels that differentiate the wine and grab people’s attention.
In 2019, California, the biggest producer of bottled wine in the U.S. and the fourth-largest wine producer in the world, produced over 588 million gallons of bottled wine. Competition is fierce, to say the least for winemakers in the U.S., a market that over eight years has sold over $70 billion in retail sales.
Most people form first impressions within milliseconds before they’re even able to think about what they're doing consciously. It pays to adopt a brand awareness strategy that makes efficient use of your retail packaging and its visual real estate.
The explosion of choice has been astounding for wine consumers. The product sometimes isn’t what drives the final purchasing decision, especially to novice drinkers who may be influenced more by which custom wine labels they connect best with or simply like the look of.
Similar to how professional athletes make it look easy to score a touchdown or hit a home run, the custom wine labels that hit the sweet spot in a consumer have that same level of deception, when in reality the ones that stand out are constructed based on multiple strategic layers of data and thoughtful design choices.
The end result of effective custom wine labels should be in how well it communicates the quality and flavor profile of the wine through a mixture of creative design, label materials, label shapes, printing techniques, and how the labels will fit a brand’s go-to-market messaging.
Consider the following commonplace wine packaging elements.
Custom wine labels that are truly remarkable:
- Pulls from the narrative of the brand’s story, highlighting what makes it distinctly different. Thoughtful design, elegant typefaces, balanced color choices, and artful placement all help tell the consumer the authentic story behind your winemaking expertise. Your logotype can drive wine sales by conferring an air of authority onto your product.
- Pays tribute to any people or places that influence the brand or the winemaking process.
- Rallies the design around the wine varietal, vintage, region the grapes were grown, and/or the methods of manufacture.
Put simply, effective wine labels can differentiate your offerings from a sea of rival retail packaging. Your inclusion of interesting visual details should instantly tell the story that supports the culture behind your company or the ethos of a particular product. Employing consistent thematic elements across vintage-specific wine labels also increases brand awareness by making it easier for people to pick you out from the crowd.
Wine drinkers are all different not just in their taste preferences, but in how they consume wine, how much they will spend, how often they consume it, and how they adapt their drinking and purchasing behaviors during changing economic conditions.
As millennials currently carry most of the buying power by generation, brands that adjust their strategic approach to how wine consumers are evolving in both a creative and market-driven way will continue to thrive even as the market landscape ebbs and flows — the ultimate test for the longevity of custom wine labels.
And a lot of that success demands a different approach to branding and design of custom wine labels.
Custom wine labels, while ultimately dependent on the choice of the vessel the wine is in, may be made from a plethora of different materials with many digital printing options and customization points depending on what overall vibe is you’re seeking to achieve.
Label performance such as what the custom wine labels will be adhering to and what environment will it be exposed to; characteristics such as the number of colors, size, and material choice; and finishing requirements like die-cut, copy position, and overall quantity of labels are the basic fundamental elements that are factored in for custom wine labels.
Custom wine labels can be printed on many kinds of materials that range from paper and film to vinyl, static cling, and holographic.
Your custom wine labels should of course exactly match your company’s brand color palette. Thanks to tech advancements in inks, not only will the colors match perfectly, but the specific ink type can further enhance the overall look of the wine label.
Consider these ink types:
- UV inks
- Water-based inks
- Specialty inks
Our team of branding experts will work with you to choose the right materials, label shapes, sizes, printing process, and decoration methods for your custom wine labels that can later serve as label templates for your brand to remain consistent and remove uncertainty.
No design tools or uploading files required. We can help from start to finish, removing the design and production steps from your plate so you remain focused on growing your wine brand!
With the general U.S. wine market shifting from a majority of baby boomers to millennials, companies are exploring more and more types of vessels for their wines that challenge the traditional corked glass bottle. This shift has spurred even more creative developments for how custom wine labels are tailored and personalized in a way that remains authentic to the brand.
As millennials are typed to be more environmentally conscious consumers than older generations, there have been two notable shifts to appeal to this consumer segment:
- Wineries are investing in sustainable production processes and growing practices.
- Sustainable packaging options such as plastic-lined boxes and cans.
In a world of short attention spans, repetition is key to impactful branding. Ensuring that your wine packaging reinforces your logo and other common visual elements gives you more staying power in busy retail environments. If you distribute your wine in bulk shipments, your packaging could even serve as a mobile billboard that dramatically increases brand awareness.
Are You Ready to Discuss Wine Labeling & Package Design?
Reach out to our team of branding experts to learn more about:
- Our strategic approach
- Our creative process
- What to expect
- Answer any questions you may have