Based in the southernmost city of Orange County, CA, Lucky Dog Gelato calls San Clemente home. Known for the San Onofre and San Clemente state beaches, this ocean-loving region pairs well with the small batch, authentic Italian gelato that Lucky Dog Gelato is known for creating.

We partnered with the Lucky Dog team to create their visual brand identity, as well as corresponding merchandise to support, including these light gray unstructured dad hats. Pulling on the light yet vibrant beach-favored colors like the brand’s fun teal, this line of hats is for sale in their online shop as well as at their brick and mortar locations for brands fans to sport on and off the coastline.

Dad hat customizations include:

• Curved brim
• 6 panels for a rounded fit
• Silver metal buckle closure
• Washed twill crown, brim, and back panel material
• Flat embroidery of the company’s logomark centered on the crown’s front and company location on the back above the closure
• Woven exterior clamp tag featuring the teal paw/ice cream cone logomark
• Woven private label with the brand’s word mark positioned on the interior sweatband
• Screen printed step-and-repeat interior table