Based in Geneva, NY, Cheribundi was founded in 2004. The company makes natural tart cherry juices geared towards helping ease recovery and rebuild muscle faster for their ultra-athletic following. The brand’s tart cherry juice Performance line received an updated packaging system. The team wanted to get the word out about the line’s new look through the use of influencer kits.
We worked with the Cheribundi team to create not just branded kits sent to their influencer base, known as the Cheribundi Pit Crew, but we sought to design and produce an interactive and engaging experience that connected the brand, its products, and its ethos into a singular event.
Let’s unpack what makes this influencer kit one of the best examples of what high-end and premium custom promotional products look like.
Each kit included a hyper-ice mini sphere (not produced by Anthem Branding) along with the following items we did design and produce:
1 Custom Mailer Box
The first touchpoint with the influencer is of course the custom mailer box. Digitally printed Cheribundi branded designs -- a bright red cherry outline -- blanket the box top and top lip. The interior of the box includes custom program messaging. The bottom of the box and bottom lip have a stacked, repeated logo treatment with a full bleed off all four edges, giving the box itself an immersive and inclusive feel. Speaking of feeling, the mailer box has a soft hand feel thanks to a subdued matte coating and finish. The branded red cherry-based designs and logo treatments are raised from the box, giving the item a tactile experience with a powerful sense of touch.
1 Die-Cut Interior Tray
When the lid is taken off, there sits the Cheribundi Performance juice line, each housed into their own space inside a die-cut tray.
1 Silicone Resistance Band
Black silicone resistance band with screen printed branded designs on the front and back.
2 Gliding Discs
Black gliding discs with full color digitally imprinted branded logo design and messaging.
1 Hooded Sweatshirt
Black organic cotton hooded sweatshirt with screen printed front and back custom designs including a private label interior logo size tag.
1 Pair of Crew Socks
Custom compression black and white crew socks with a woven knit design packaged with digitally printed wrap-around kraft paper. The sock designs were intentionally placed so that the art is fully visible while wearing a sneaker and placed on both sides of the ankle for increased visibility.
1 Dad Hat
Full fabric embroidered Pit Crew branded dad hat with a metal closure and branded interior taping.
1 MiiR Water Bottle
Wide mouth MiiR water bottle with laser engraved designs.