L39ION of Los Angeles is a UCI Continental cycling team founded in 2019 by brothers Justin Williams and Cory Williams with the goal of increasing diversity and inclusion in cycling. The "39" in the name represents 39th Street in Los Angeles, where the Williams brothers grew up.

Born from a dream to promote diversity and representation in the sport of cycling, L39ION of Los Angeles is in the business of challenging outdated ideas and destroying boundaries. With unapologetic style, L39ION says they will never stop championing for equality, equity, and building spaces that provoke professional athletes and fans to feel like the most authentic version of themselves.

We partnered with SRAM and L39ION to create this one-of-a-kind varsity jacket for L39ION members to showcase their pride.

Jacket Customizations:

• Sewn-on fabric appliqué
• Chenille patch
• Direct embroidery
• In-seam woven tag
• Woven interior label