The Lettucehead Food Company has been bringing health and wellness to the Buena Vista community for over a decade through organic food and sustainable living. The small grocers’ name pays homage to the 1900s era booming lettuce industry as they continue to share their passion for nutrition and well-being with visitors and community members.

We worked with the team to design and produce custom 5-panel corduroy hats. Featuring earthy colors and retro vibes, these custom hats do a great job at creating a tactile texture similar to holding an actual head of lettuce – making a clear linear connection back to the brand’s ethos.

Custom 5-panel hat details:

• Richly saturated dark green soft corduroy fabric for a retro look and feel
• Unstructured crown construction
• Trendy flat brim style
• 3D embroidery and flat embroidery featuring the brand’s wordmark
• Contrast color cord across the brim that provides a visual anchor to the overall aesthetic
• Mesh buckram on the interior of the crown
• Screen printed interior taping
• Woven interior label