The best example we can share sometimes is one of our very own. Our creative team designed two styles of custom Crocs. The team was given the chance to choose which design they’d like and each were gifted their very own pair to kick off 2022!

To say they’re extremely comfortable would be a BIG understatement. The team had freedom to bring in our brand identity elements in ways that other products can’t facilitate. These designs are cool examples of how you can have a little bit of fun with those quirky brand elements and place them into locations that push boundaries while still remaining true to the brand’s core.

Customizations include:

- Two full color edge-to-edge designs using the Anthem Branding favicon

- The Left heel strap reads ANTHEM, the right reads BRANDING

- Custom JIBBITZ(™) of the Anthem favicon measuring

- The white pair’s design leverages the favicon only using a step-and-repeat pattern from toe to heel

- The black pair’s design leverages the favicon in the same step-and-repeat pattern as the white pair but only on the upper toe section while also bringing in a colorful southwestern geometric design symbolic of Colorado to complete the design