When the TOMS brand came to the surface in 2006, it took the footwear industry by storm. Known for an alpargata style shoe popular in Argentina, TOMS shoes started as simple canvas slip-on shoes, introducing a “one-for-one” business model, the brand eventually trademarked.
For every pair of shoes sold, TOMS gives one pair back to kids in developing countries. Many brands such as Warby Parker, THIS SAVES LIVES, and The Little Bee Co. adopted a similar "give back to those in need" philosophy.
Marketed to a discerning, socially aware, and sustainability-focused Millennial audience, TOMS shoes are not just stylish, but they send a message of what causes the wearer supports. After founder Blake Mycoskie visited Argentina in 2006 and met a volunteer who was delivering shoes to children, the idea for a business that improves the lives of children, TOMS, was sparked. Today, the company is based in Los Angeles, CA, and designs shoes, eyewear, apparel, handbags, and a private label coffee line.
How good are TOMS shoes?
TOMS is a Certified B Corp, a certification businesses achieve when they meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. With this ranking, you can rest assured that TOMS shoes are held to the highest quality standard in the industry. Most of the styles are made with a proprietary sole made from post-consumer plastics like plastic bottles and thread and have a removable insole for regular cleaning to elongate the life of the shoe.
Why are TOMS so popular?
The TOMS brand became quickly very popular because of the business’ unique first-of-its-kind One-for-One give back business model and ethos of giving. Celebrity endorsements from some of Hollywood’s biggest names such as Kiera Knightly, Scarlet Johansson, and Liv Tyler who spread the story of the brand along with a strong social media presence, great PR, and engaging content are largely attributed to the company’s rapid growth.
Are TOMS good walking shoes?
TOMS has a line of shoes with CloudBound sole technology, which has an OrthoLite Eco LT insole for non-stop comfort. Its lightweight and durable outsole has custom traction pads for a super sticky grip. The insoles are extra breathable and hand-washable.
TOMS x Anthem Branding
Whether you're looking for shoes for men, women, or children, our team of branding experts can help you customize a line of co-branded TOMS shoes. TOMS shoes would be great for those managing a tradeshow booth, incentivizes as an exclusive social media giveaway, sweepstake win, employee gifts, or as a special company event promotional item.
Contact the Anthem Branding team today to find out more.