Why use branded water bottles to promote your business?

Stainless steel water bottles by anthem branding
Ted Church
28 Jun 2022

The branded water bottle is a universally popular personal accessory right now. People tend to carry their designer water bottles with them wherever they go, so for those of you trying to create some promotional products, you may be in luck.

Not just a case of people trying to stay hydrated, the branded water bottle is quickly becoming a fashion statement in many instances.

If you need to put a little more effort into your merchandising efforts anytime soon, it’s well worth taking a look at the many benefits of using a beautifully designed branded water bottle to promote your business.

Key Takeaways

High Utility: Branded water bottles are practical and useful for everyday activities, ensuring they are frequently used by recipients. Wide Reach: They offer great visibility for your brand, as they can be used in various settings such as gyms, offices, and outdoor events. Eco-Friendly Appeal: Promoting reusable water bottles aligns with eco-conscious values, appealing to environmentally aware consumers. Customization Options: They can be tailored with logos, colors, and designs to match your brand identity and create a lasting impression. Cost-Effective Marketing: They provide a high return on investment by continuously promoting your brand without recurring costs.

It’s extra advertising

A branded water bottle that bears your company logo is a mobile advertisement in the hands of a hydration-conscious consumer, and extra advertising never usually goes amiss.

Gorgeous custom water bottles are a gift that keeps on giving in this regard, particularly if you opt to go for a sleek design and choose to make it out of stainless steel.

A more durable product can ensure that your brand image survives a little longer than its plastic counterpart.

Plastic water bottles definitely have their advantages, too, however, so don’t write them off just yet. They can be cost-effective advertising additions to your company booth at trade shows, for example, and they actually serve a purpose too. People can easily pick them up, and then then they’ll (hopefully) associate your brand with the fulfillment of a fundamental need – hydration!

Affordability

Even the more expensive branded water bottle designs like the vacuum-insulated variant are incredibly affordable once you consider their benefits.

They’re long-lasting and offer immense practical use to your audience, an element of merchandising that is so often overlooked.

Custom water bottles by anthem branding

Desirability

Custom water bottles are likely going to be swept up and utilized by your employees, too.

A desirable and functional accessory, you can increase brand engagement levels within your own workforce.

Plus, personalized water bottles fit neatly into tote bags, making them an ideal bit of handout swag.

Customizability

There are so many design choices to make when you’re settling on the perfect custom water bottles for your company that it can be hard to know where to start.

Herein lies the beauty of customizability – you can make your signature company water bottle completely unique! Whether it’s a 20oz, 24oz, or even a big 40oz bigshot, you’ll need to choose the right size and material for the job.

This will likely depend on the nature of your company and the type of customer or employee you’re targeting.

For example, bike bottles may be the perfect choice for a more active audience, whereas custom tumblers may be a good alternative for an in-office option (not that they aren’t extremely versatile).

Custom Tumblers by Anthem Branding

Your design choices will probably end up influencing the overall cost of making the product, so bear your budget in mind.

For example, flip top aluminum water bottles will be more expensive to produce than their plastic alternatives, but they have their own unique set of obvious advantages, so it is worth thinking about your needs first and making your design choices around them.

From the humble plastic water bottle to the ergonomic sports bottle, there are plenty of options to consider, which is why they’re such a popular promotion tool.

Principal Ted Church
About the Author
Ted Church

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