What is Brand Loyalty, and How Can You Promote it For Your Business?
Loyalty is an important characteristic to have when it comes to business. Encouraging loyal customers means planning for the long-term with positive relationships and repaying the favor by being a brand that is loyal to its customer’s needs and expectations.
Anything you do to increase brand loyalty will be a worthwhile effort for your company.
What is Brand Loyalty?
In looking to improve brand loyalty, you should first understand what brand loyalty is. Being loyal to a product or brand means committing yourself to repeat purchases, no matter what. It’s a deep level of trust in a brand that can often overlook any problems and deficiencies if you’ve already built a relationship with that brand.
Defining brand loyalty is important because it can inspire repeat and long-term business, and services from a branding agency can only help to strengthen brand recognition, too.
A strong brand, like Coca-Cola, is a good example of how brand loyalty can work. Consumers have built a level of trust with Coca-Cola in which they may not think twice about making coke their number one soft drink of choice. Regardless of any changes in the brand, the business, or environment, customers will still always have Coca-Cola as a soft drink brand to naturally trust.
What is Customer Loyalty Compared to Brand Loyalty?
While the two often go hand-in-hand and should complement each other, they are two different concepts when it comes to business. Customer loyalty is very much dependent on how you can offer the best product or service for their money and how you can best fill their needs. If you can consistently offer the best price, quality, and ensure needs are met, you can retain loyal customers.
Brand loyalty is more about loyalty regardless of money and needs. Consumers may be happy to buy at a higher price or even spend money on products or services they don’t need, simply because a brand has that much power and is trusted that much. Specific brands may have that much sway.
How Can You Build Brand Loyalty for Your Business?
So the question is, how can you improve your brand loyalty for your business? Below are some ideas you can explore:
- Offer a Rewards Program
The odds of retaining loyal customers are greatly improved if you can offer a loyalty program. This gives consumers an incentive to do repeat business with your brand, and it’s especially helpful for a product or service which needs to be renewed on a continual basis.
- Encourage Word of Mouth Recommendations
Thanks to glowing recommendations, loyalty to brands can be increased as there is a growth of trust within the consumer market. If a brand is being recommended by everyone increasingly, it’s going to garner more interest and trust. Consumers also tend to be more loyal to those brands which are more well-known and which are on everyone’s lips, too.
Encourage word of mouth recommendations through your marketing communication or on social media and by providing a positive experience that customers will want to talk about.
- Improve Your Customer Service
If you’re a loyal consumer, even bad customer service may not put you off returning. This is a high risk, but it’s the case that huge brands (like Coca-Cola) can still get repeat purchases even after bad customer service, simply because they’re such an accepted and one-of-a-kind brand. One bad customer experience would usually not be enough to put a consumer off.
Nevertheless, always strive to provide the best customer service possible, to promote more positive associations with your brand, and encourage loyal returning customers.
Define Your Brand with Anthem Branding Services
We hope this guide has helped you to understand what brand loyalty is and how you can start achieving it yourself. To build brand loyalty, it’s important to design and brand your business with strength in mind. Professional branding agency services can help with that and help to tailor merchandise for your marketing campaigns. Don’t hesitate to contact our team.