Useful Promotional Items That Reinforce Your Company Brand

Branded promotional items can be the ideal tool for helping you reinforce your brand in the eyes of your audience, and who doesn’t love freebies?

Branding is all about molding the shape of your business into a recognizable identity, one that your existing customers will have no trouble defining.

Sometimes, this means doing all you can to get noticed and keep getting noticed as time goes on. This is much easier if you can offer promotional items that showcase your brand, provided it’s actually useful and noninvasive.

If you feel as though you could be doing more to make use of branded promotional items, here are some prime examples you could try out.

Water Bottles

Custom water bottles are all the rage, so you may want to capitalize on their immense popularity and design your own branded version to hand out.

Whether you decide to sell it on your online merch store, you simply hand it out as a freebie for new customers, or both, people love extras.

Branded promotional items can even convince potential customers to turn to your company in the first place, making them a powerful secret weapon in any marketing strategy.


Custom hats are easy to make, design, and distribute, and they require very little effort on the part for your target audience. This makes them a classic marketing material, a dependable go-to for plenty of companies developing handouts.

Hats will always be popular, and people enjoy wearing the logos of brands they love. This tends to spell good news for your marketing endeavors.


When it comes to promotional materials, the good old branded mug is surely a tried-and-true marketing tactic.

Mugs can be functional and beautifully designed in any way imaginable. Plus, they stay inside your target audience’s home, acting as a constant reminder of your brand, even if this is just on a subconscious level.

Small businesses need all the support they can get when it comes to building a recognizable brand presence. If this is in the form of the humble mug, then you should jump at the chance to make a memorable design that your target audience will snap up.

Bluetooth Speakers

If you want to truly make a statement, you could think about designing some branded Bluetooth speakers for your loyal customers.

Perhaps you could offer it as part of a VIP package or as the grand prize for a weekly competition (they’re great marketing opportunities as they offer a call to action to your audience), but whatever you decide to do, they’re bound to make an impact.

Bluetooth speakers are a fairly high-end giveaway, so if you want to go all out, they could be the solution you’ve been looking for.

Moreover, this is definitely a giveaway worth showing off in social media posts, so jump online!


Custom facemasks are the perfect handout for your company to show your audience that you care about the importance of safety and well-being.

They can look cool, too, particularly when you put some time and energy into their design. Good promotional items inspire word of mouth marketing and generally bolster your brand in a wealth of helpful ways, so start thinking about your products today.