Together, We Are Stronger: Anthem Branding and Ragnar Trail

Take a look into Anthem Branding's experience with the Ragnar Trail Relay in Snowmass, CO.

Running Ragnar is no easy feat, and the Anthem Branding team went after it this past weekend. Ragnar Trail Snowmass is a running event stationed in the beautiful mountains of Snowmass CO, (though there are races all over the world!), where teams compete against each other to gain bragging rights, or as Ragnarians put it, bragnar rights.

Teams camp outside over the weekend to experience the full, gritty, nature-filled phenomenon we call Ragnar trail. The race starts and ends in the main village area, allowing everyone to cheer and rally beside each other. Each runner completes three loops over 24 hours to finish the race. However, these three loops aren't the easy loops around the usual race track. In total, each runner completes 14.3 miles. Ragnar Trail is a long two-day, one-night event filled with sweat, blood, tears, sleep-deprivation, and a whole lot of camaraderie.

Anthem Branding employee Kat Ringenberg speaks about her experience for all the Ragnar virgins out there:

"This was my second year with Ragnar Snowmass, and it's such an unparalleled experience. You have a team of eight people, and all of you are running crazy trails through the day and night, over the course of 24 hours. You see each other at your most tired moments. The real ups and downs are definitely the temperatures and the elevation gain. It's unforgivably hot during the day and freezing cold at night. So, you run in the blazing sun and want an ice bucket poured on you, and then around midnight you have to unwillingly peel off warm layers to go run even more, and all you want to do by that time is sit in a hot tub. Finishing is such a proud moment for yourself and your team."

Justine Talling, our kind Community Manager, recounts Ragnar as "Amazing! It's kind of crazy to simultaneously love and dread an event so much. It's instant bonding between all the teams and runners that participate. There are moments on trail where it feels so hard to continue, but then you think about your team waiting to cheer you on, and your next runner up, and take in the incredible mountain views and gorgeous wildflowers, and you forget about the struggle (at least for a moment)."

Being able to create the Ragnar medals and screen printed t-shirts for the races connects Anthem Branding to our clients at Ragnar. It's truly something special when you can find what you love to do, and incorporate it into the passions of your business.

Based in Boulder, the Anthem Branding team took to Aspen to run this grueling journey. However, one can find Ragnar races all across the country. Other Ragnar trails include the Appalachians, Tahoe, Washington D.C., the Carolinas, Niagara Falls, and Cape Cod - just to name a few.

Walking back into the office after the Ragnar was difficult, but it was nothing compared to the many miles the team endured throughout the weekend. At the end of it, they did it together. The Anthem Branding team accomplished something bigger, and who wouldn't want that from their office crew?