How To Sell Custom Mugs
If you want to set up a business selling custom mugs, we’ve got some tips for you!
Here at Anthem Branding, we are experts in branding and know exactly what you need to do to launch a successful online business that sells custom mugs.
From what type of mugs to offer and where to go for custom printing to how to promote your business, read on to discover everything you need to know about selling custom mugs online.
Pick the Type of Mug You Want to Sell
The first step in starting a custom mug business is deciding what type of mugs you want to sell. There are many different types and styles of custom mugs for you to choose from, depending on who your target audience is.
A standard ceramic mug will appeal to the masses, and you can offer your customers the opportunity to customize with their own mug designs.
Alternatively, a custom travel mug is a great choice if you want to appeal to today’s young traveler who loves to document their life on Instagram.
In any case, keep in mind that a personalized mug needs to have something special about it in order to stand out. For instance, it needs to be funny, heartfelt, or perhaps offer corporate branding.
Decide If You Want to Use a Print on Demand Service
The next step is to decide whether you wish to design your custom coffee mugs yourself or utilize a print-on-demand service that will take care of this for you.
This choice is completely up to you and will be dependent upon your design abilities, your budget, and any space constraints.
If you do decide to use a print-on-demand service to create custom mugs, make sure that you select a company that has positive online reviews and offers competitive pricing.
Market Your Custom Mugs
Once you have created your custom mugs, you then have the somewhat challenging task of trying to promote them. A quick Google search will show you that many online stores are selling custom mugs, so you need to find a way to ensure yours stand out from the crowd.
One highly effective way to do this is through the use of social media, particularly highly visual social media channels such as Instagram and Facebook. These platforms are mostly based on imagery and will enable you to showcase your products in the best possible light.
When creating a marketing plan for your new business, you need to think about who your target audience is and when these people are most likely to be buying custom mugs.
Don’t forget that you also need to use the right keywords and incorporate search engine optimization when launching your products online so that they can easily be found by both searchers and search engines such as Google and Bing!