How to Promote eCommerce Business Effectively
Search
engine optimization (SEO) is another of
your most high-value marketing
strategies. This is something that no online store should overlook
because it is the key to being found more easily by your targeted audiences.
Yes,
it can take time to learn more about how SEO works and how best to use it.
There's also the problem that a single algorithm change by Google can harm your
current SEO. However, knowing how to promote eCommerce business means taking the time to learn
a little bit more about SEO and how it can be the key to a more effective content marketing
strategy.
How to Promote Ecommerce Business using Product Reviews
There are lots of examples of user-generated content
that can be used to promote your eCommerce store, but reviews are one of the most effective. A
key part of your digital
marketing strategy should be to encourage customers to leave product reviews when
they've purchased a product. This should be part of your post-checkout,
after-sales service.
When it comes to marketing strategies, customer reviews are hard to
beat because potential customers will read them. Even negative reviews can be
useful, especially when they're handled in the right way. Always look for ways
to encourage your targeted
audiences to leave a review.
How to Promote eCommerce Business Using Content Marketing
Creating content is going to be an essential part of running your online store. Content allows you to do two things that are vital components of your digital marketing strategy:
● Use your keywords
● Provide valuable information to targeted audiences
If someone Googles your product looking
for more information about how to use it, your how-to guides will be
indispensable. Content
marketing can be time-consuming, but a regular blog post or even just industry-related
occasional articles can be worth the time investment.
If you want a way to increase sales more
consistently, then content
marketing is one of the most important resources at your disposal. Don't
forget to share that content on your social platforms, where it could drive traffic to your
online store, or even be shared to boost your brand reach.
How to Promote eCommerce Business With Email Promotions
Emails are another digital marketing tool that your online store can't afford to ignore. There are lots of ways to use emails to boost website traffic and drive your conversion rate, but promotions can be the most high-value.
One of the key digital marketing strategies that you should adopt is to always be looking for ways to increase your numbers of email subscribers. After all, email marketing allows you a direct line straight into someone's inbox, and that's incredibly valuable digital marketing real estate. Use promotions and special offers to encourage website traffic, and remember to use a call to action in every single email communication.
However, don't forget to segment your target audiences. You don't want to send a 'welcome' email to someone who's been subscribed for years, just as you wouldn't want to send a special offer on meaty pizzas to a vegetarian audience.
How to Promote eCommerce Business With Branding
No online store should be without a
branding strategy and consistent brand guidelines. Your branding can be the key
to being remembered when targeted
audiences want whatever it is that you sell. Branding is a big subject
in itself, but knowing the basics can drive your digital marketing to a whole new level. If you
attend trade shows as a representative of your eCommerce store, wear your custom
made hats that have your logo and all of your
contact details easily visible.
Custom merchandise and products can be a very
valuable resource, even if you simply use them as part of a complimentary sales
product. If a customer buys from your website and they get a free branded pen
or coffee mug, then those products will be used again and again. That customer
will automatically think about your brand the next time they need your
products.
How to Promote eCommerce Business With Partnerships and Influencers
Social media influencers get a lot of bad
press, but there's a reason why digital marketing experts recommend using them: they simply
work. Of course, your eCommerce business might not be able to afford big-name
celebrities to boost your brand or your products, but the good news is that you
don't need them.
Leave the celebs to the big name brands, and focus more on
smaller social media users. Micro-influencers and nano-influencers can actually
lead to fuller shopping
carts because they will tend to engage more than those famous faces.
They are more personal, and that means you get the word of mouth recommendation
that your eCommerce store
will only benefit from. When it comes to user-generated content, influencers are widely
considered one of the most effective forms of digital marketing currently available.
How to Promote Ecommerce Business With Analytics
Online
stores have access to a lot of information
about how their store is performing. You need to make sure that you are
analyzing those metrics so that you can identify what is working and what
isn't. Do you have a lot of abandoned shopping carts? It could be down to not offering
the payment options your targeted
audiences prefer.
Is there a page that's causing people to bounce to a
competitor? There could be a problem with slow loading times, low-value content,
or unprofessional images. Your analytics can be a goldmine of information and
can help guide all of your future digital marketing strategies.