How Branded Giveaways Enhance the Experience in Experiential Marketing

Growing and expanding a business is often a challenging task beset with many roadblocks, but branded giveaways could be the solution you need to boost your profitability to new heights. More than half of marketers are turning to experiential marketing to enhance prospect engagement, and unique promotional products are a nice touch that will improve their results.

The idea behind experiential marketing is to give your prospects a memorable experience, and you can do so in many ways. Red Bull offered a great example when it sponsored the record-breaking skydive of Felix Baumgartner. T-Mobile also provides us with an example of experiential marketing that encourages engagement and creates lasting memories. In 2011, the mobile phone company created a live Angry Birds stage, crafting an air cannon that fired plastic birds at the pigs' fort. The stunt went viral and gave T-Mobile tons of free exposure.

Branded Giveaways Get People Talking

Getting people to talk about a brand is a great starting point for those who want to take their businesses to the next level. You can give branded items to your prospects and past customers to encourage them to keep the conversation going after the event by giving them another reason to tell others about your products or services.

When their friends and family see your branded item, they will likely ask about your company and what you can do. Taking this path is one of the cheapest ways to get your message in front of new people who are interested in your offers. In addition to your logo, you will want to include contact information if you want people to reach out to you.

Related: Walking Billboards: The Advertising Approach to Promotional Products

Unique Promotional Products Will Utilize the Law of Reciprocity

When you learn about the law of reciprocity, the benefits of branded giveaways will become clear. In simple terms, people feel the need to return acts of kindness, and giving products away is a powerful method that can create and strengthen customer loyalty. If you would like to get the most from this approach, ensure that the item you give to your consumers is valuable, and reminds them of the positive experience they had engaging with your brand at the event, and you will be pleased with the outcome.

Related: How to Design an Effective Customer Loyalty Program For Your Patrons

Branded Giveaways Keep You at the Front of Their Minds

Even if you provide your customers with the best products and services in your industry, you won't go far if they keep forgetting about you. It's your job to keep your business at the top of your prospects' minds when you want to enjoy the best possible results. Branded products that strongly represent the guiding message behind your brand will stop people from forgetting about you. If you would like to keep their memory fresh, give items away that will resonate with your target audience and bring them value by gifting items that they will use each day.

Branded Giveaways Can Generate Leads

Enticing people to visit your store or website costs time, money or energy, so you will want to get as much value as you can from each prospect. Those who have bought from you in the past will likely do so in the future if you find a way to stay in touch, and generating email leads will do the trick. During your event, you can give your branded products to those who sign up for your list, and doing so will increase the number of leads that you will generate.

Final Thoughts

Increased exposure and enhanced loyalty are just a few of the advantages that you can gain from using unique promotional products to boost engagement. You will be impressed when you see the results if you have never used this approach, but you will know that you have done the right thing as soon as you see the difference that it will make. You can start small when you want to test the impact of unique promotional products, but you will want to scale up when you find a profitable item. Click below to contact our branding agency to get started.