Branding Work: Pact

Fair Trade organic cotton clothing company, Pact creates incredibly comfortable, everyday clothing that empowers people to be confident and comfortable in their own skin.

We collaborated with the Pact team to create a modern and versatile visual identity system that is influenced by their mission and inspirational mantras. The look and feel we crafted helps inspire individuality and authenticity through custom brand graphics.

Pact’s brand mantra: Outfit What’s Within

The Boulder-based brand believes in a different approach when it comes to making clothing. Always on the hunt for sustainable materials and seeking a human-centered approach, they ask questions like “who made my clothes” and “what are they made from.”

Custom brand graphics

“Anthem partnered with us as we rebuilt the voice and direction of our brand. They successfully inked the new visual signature of Pact,” says Jon Jennings, chief operating officer at Pact.