Melissa Kovach's Posts
Latest Posts
What is a Brand Audit and Who Needs One?
The simplest definition of a brand audit
is an investigation into finding out ex...
What is a Brand Statement and How to Write One That Works
Consumers need to know what your brand does and what it stands for, and this isn...
What is a Swag Bag and How Can It Help Your Business?
A swag bag may be a term you’ve heard thrown around, but maybe you’ve never thou...
What is a Swag Bag and How Can It Help Your Business?
A swag bag may be a term you’ve heard thrown around, but maybe you’ve never thou...
What is Brand Extension and What Can it Mean for Your Business?
Product extension is a keen marketing strategy for any business looking to exten...
Why Retail Packaging Details Matter
To keep their custom merchandise line trend-forward and market-relevant, craft b...
Why the Chinese New Year Impacts Production Timelines
While the two-week Chinese Spring Festival doesn’t start until February 5, the a...
You’ve Rebranded, Now What?
You’ve just wrapped up your company’s rebrand. You have great new branding and i...