Ellen Macy's Posts

Latest Posts
Brand Ethos Explained
Simply put, brand ethos is what a brand stands for.
Exploring What is Co-Branding and Its Benefits
In a market where, as a business, you may constantly be trying to promote your c...
Finding Your Place in the Business Market: What is Brand Positioning?
You may have heard many business terms and brand-related terms, which are all re...
How to Build an Effective Brand Promise
When building any successful business or company, you’re also building a brand....
How to Create a Brand in 7 Steps
Launching a new business has never been easier, but branding that business can b...
What are Brand Elements? All You Need to Know
Your brand isn't just about the product or service you sell. While your offering...
What is Brand Awareness? A Definition and How to Improve It
What is brand awareness? This is one question you may have considered as a busin...
What is Brand Strategy for Business? 6 Ways You Can Improve Yours
Good marketing practices are essential for businesses that are looking to thrive...