Ellen Macy's Posts
Latest Posts
Exploring What is Co-Branding and Its Benefits
In a market where, as a business, you may constantly be trying to promote your c...
Finding Your Place in the Business Market: What is Brand Positioning?
You may have heard many business terms and brand-related terms, which are all re...
Helping Your Product to Stand Out: What Makes a Good Package Design
Good packaging design takes planning and high-quality branding efforts so that y...
How to Build an Effective Brand Promise
When building any successful business or company, you’re also building a brand....
How to Create a Brand in 7 Steps
Launching a new business has never been
easier, but branding that business can b...
What are Brand Elements? All You Need to Know
Your brand isn't just about the product or service you sell. While your offering...
What is Brand Awareness? A Definition and How to Improve It
What is brand awareness? This is one question you may have considered as a busin...
What is Brand Strategy for Business? 6 Ways You Can Improve Yours
Good marketing practices are essential for businesses that are looking to thrive...
What Should You Call Your New Business? How to Come Up with a Brand Name in 7 Steps
Choosing a good brand name is a lot more than making sure it sounds impressive....