A guide to building business personality: what is brand voice?

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Pete Burhop
13 Apr 2023

Your brand voice is a huge part of your brand personality. It’s one of the features which will set the tone for your whole business. It will influence how you communicate with your target consumers and how you word your online content, blog posts, and social media posts. Defining your brand voice is a great place to start when building your business brand’s personality and how you want your brand to be perceived in the consumer’s mind.

Key Takeaways

Consistency in Communication: Understanding your brand voice ensures that all your content aligns with your brand’s identity, creating a consistent and recognizable message. Enhanced Audience Connection: A clear brand voice helps build a stronger emotional connection with your audience, fostering loyalty and trust. Effective Content Marketing: By maintaining a consistent tone and style, your content marketing efforts become more effective and impactful, driving better results.

Building a brand personality

To succeed in finding the personality of your brand, these questions can help you get started:

  • What is brand voice?
  • What voice and tone do I want my brand to have?
  • How can my brand logo reflect my brand’s personality?
  • How can my packaging reflect that personality?
  • What personality would best suit my product or service?
  • Which personality would suit my target audience?
  • What is my overall brand identity?

Your brand voice is an important part of building your personality, so to get you started on finding your brand voice, our guide is here to help. However, if you are struggling with forming answers to any of these questions, you don’t need to go it alone. Our branding agency services can help you strategically to build and develop the personality of your brand.

What is brand voice?

A brand’s voice is the emotion and personality implemented into all business communication. It’s a true reflection of a brand’s viewpoint and character. Knowing what your brand voice is will be key to successful content marketing and content creation, ensuring that your wording always fits with your brand voice.

Your brand voice could be sophisticated, playful, exciting, or no-nonsense, whatever the tone that best reflects your product or service.

Find Your Voice

How to find your brand voice

There are many avenues you can explore when trying to find what your brand voice is. Think about what is brand voice to you? What do you want your personality traits to mean for your business brand? Here are some tips to help identify your brand voice.

Tip 1: Create a brand voice chart

A brand voice chart is a great visual way to plan out the characteristics. A voice chart can help you match intended personality traits using keywords with their description, what this means for your brand, what you should do to achieve this tone of voice, and what you should avoid doing. It can help you to map out a voice that would best suit those values.

Example Brand Voice

Tip 2: Pinpoint your target market

Finding your target consumers is a key part of your marketing strategy. Deciding on a brand voice without first understanding who you’re going to be speaking to may lead you to develop the wrong choice.

Your brand voice needs to be well-received by your target consumers through everything you do, whether it’s creating content, your latest social media post, or an advertising campaign. It may even be how you choose to speak to your customers through mediums like your customer service line. For example, using the same tone of voice with an audience of baby boomers and millennials can call on deaf ears and not fully resonate or build a connection. Always keep your audience in mind.

Tip 3: Know Your mission statement

Deciding on your mission statement will give you a good springboard for your brand tone of voice. For instance, if your mission statement is to help young people connect with exciting technology, then you’ll want an exciting and innovative brand voice to match that.

Example Mission Statements


Principal Pete Burhop
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Pete Burhop

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