7 Impactful Creative Concepts to Promote Your TV Show

With the amount of time and effort put into filming and producing a TV show, it's often challenging to consecutively come up with creative concepts to build a strong viewer base for your series.

But, with the right marketing tactics, you can gain an audience of rabid fans who are emotionally invested in your production. Here are seven creative marketing concepts to promote your TV show.

1. Attempt a publicity stunt

An out-of-the-box way to get people excited about your television series is to plan a guerrilla marketing campaign. Take Game of Thrones, for example. To promote the arrival of HBO's hit series, the Blinkbox team took their marketing to the next level by commissioning a large dragon’s head to be sculpted on a beach in the UK. Though not always the most cost efficient tactic, when done right, publicity stunts like this are bound to draw in attention from the media.

Image source: Twitter

2. Involve your audience

Create a buzz around your upcoming television series by including people in the community to be a part of the show. Shoot a scene or two in a public place, such as a coffee shop, and open up the extras casting to people in the community to fill in the background scenes. To show your appreciation, give the participants custom merchandise or apparel designed to represent the show's ethos and branding.

Gifting participants with awesome swag will help nurture them into loyal fans, while simultaneously promoting your upcoming television show by visually enticing people who see these branded items to tune in.

3. Retail unique promotional products

Create an eye-catching website that will draw viewers in, and use the platform to sell unique promotional products that speak to your audience and bring your production to life. Feature a retail shop on your site, offering custom merchandise and custom apparel for purchase for your rabid fans.

The more fans that buy and use these branded items, the more exposure the TV show will gain. One of the strongest mediums to promote a TV show is via word-of-mouth among family and friends.

4. Create a quiz or use social competitions

Having an interactive Facebook page is highly recommended. Sites like Qzzr.com allow you to create a quiz for your Facebook page or website. Use the quiz to get your audience engaging with your television show, and award fans that participate with giveaways.

5. Use niche social networks

In addition to setting up Facebook pages to promote a TV show, you should also use niche social media networks. Know who your audience is and research what sites they go to learn about up and coming series and entertainment events.

Build a community of dedicated fans on social networks such as Vine, Instagram, Pinterest, and Youtube to get the conversation going and expand your audience. Share exclusive offers to your retail store and give away unique promotional products to continue maximizing your reach.

6. Host a launch event

Host a gathering for your fans to meet up and celebrate their excitement for the upcoming show in person. Invite them to experience the storyline vicariously through your themed event by replicating the setting and vibe of the series, like they did to promote the release of Netflix's Original Series, Wet Hot American Summer: First Day of Camp.

The crew piled on the #WHASbustour, stopping in various cities to set up camp, and promote the series by gifting Camp Firewood t-shirts, custom trucker hats, #WHAS branded sunglasses, chewing gum, and more.

7. Advertise on IMDb

One of the many creative concepts available to promote a TV show is to take out an advertisement on IMDb. If you aren’t already familiar with IMDb, it is a website where you can find everything and anything about TV shows, movies, and celebrities. IMDb has a wide range of advertising options at affordable prices. IMDb has all sorts of creative templates for both desktop and phone apps to promote a TV show. Creative marketing concepts such as these are intriguing and are sure to promote a TV show.

Now that you have ideas in mind to promote your upcoming show, speak to a branding expert to get them into production!