Umpqua Feather Merchants is the nation’s leading fly and feather merchant producing premium-quality and innovative fishing flies, tying materials, bags and accessories.
We collaborated closely with Umpqua to develop a diverse apparel collection that appeals to a wide range of their customers. Authenticity, quality, and fun are the cornerstones of the Umpqua brand. We utilized those attributes in the designs to engage each demographic of fishing enthusiasts, drawing inspiration from various sources of fishing culture including regional artwork styles and popular alcohol brands. The shirt designs convey an aspirational, fun, and positive attitude about the sport of fly fishing and drives home the fact that Umpqua leads the sport not only in high quality flies, but also in spirit.